#BeBoldBeTypsy: Typsy Beauty Brings India’s First Conceptual Beauty Brand To The Market
Synonymous with innovative, inclusive, bold and quirky, Typsy Beauty is India’s first conceptual beauty brand that brings to foray multi-functional colour cosmetics, designed and developed using the best production centres across the world, whilst being 100% Indian at heart. The collection offers eyeshadow palettes, dual eyeliner + kajal, faux lashes and mini lipsticks, all encased in high-quality, premium packaging.
An author, influencer and now entrepreneur, Kairavi Bharat Ram launched Typsy Beauty in February 2022. Her love affair with makeup started in 2016 at a time when she was struggling with depression and found solace within Youtube makeup tutorials and blogs. Inspired by the likes of Jeffree Star and Huda Kattan, Kairavi started her own blog that focused on makeup looks, trends and product reviews. The power of makeup helped Kairavi fight her personal battle with depression, and inspired her to create a safe space through Typsy – one that focuses on mental health and inclusivity. Kairavi holds a degree in Fashion Management and Beauty from the London College of Fashion and has written four children’s books.
Typsy Beauty strives to offer ‘better than basic’ makeup products, and build a community devoid of stereotypes and judgement. Must-haves include:
What the FAUX! After Party by Kairavi: A sultry and dramatic pair of false eyelashes suited for evenings out. The lashes are flared from inside to out to create added intensity and show.
Double Shot Kajal Pen + Liquid Liner: This innovative best-seller doubles up as kajal and eyeliner by rolling them into one. Felt tip side: the applicator is designed in a way that making a wing or the trendy inner corner flick becomes super easy! The product is smudge-proof, waterproof and wears well for up to 48-hours. Kajal side: This one doesn’t budge- come rain or shine! The rich, creamy Kajal can be used on the eyelid or waterline and stays on up to 24 hours.
Sip Sip Hooray Wine Eyeshadow Palette: There is nothing that a glass of wine can’t solve! The uber-pigmented wine-themed palette does just that for your makeup game. This unique, versatile palette helps you go from glam neutrals to bold dramatics. This palette has been formulated to be used all over your face, and each shadow can be used either wet or dry.
Happy Hour 2 for 1 Mini Lippies: Why stick to one when you can get two? The luxe, miniature lipsticks make for the perfect companion in your evening clutch for a night around town, for that quick touch-up before an important meeting, and everything in between. The Sets are available in Nudes, Pinks, Browns and Reds
Made without parabens, minerals, alcohol, talc and sulphates, the brand is cruelty-free, responsible and environmentally friendly. The packaging is innovative, conceptual, premium and designed to complement the product and its usage. Each product is encased with functionality at its core.
Speaking about the brand, Kairavi says “I believe that makeup is my armour and I feel that there are a lot of girls (and boys) out there who agree. Through my journey with depression, I found solace in makeup. The internet gave me the courage to accept my individuality and I feel that’s a powerful message. While a multitude of brands nowadays advocates natural beauty, I wanted to create a brand that said that it was okay to wear and feel good about makeup too. I sought the gap in the market and brought on an innovative line of products for makeup enthusiasts to enjoy, embrace and experiment with”
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