EFF4 Shine Bright at the Amazon Smbhav Summit 2024 as a Star Seller

Date and Place: EFF4, a trailblazing ceiling fan brand, proudly participated in the Amazon Smbhav Summit 2024, one of India’s largest and most prestigious e-commerce events. Held on December 9th and 10th at the iconic Bharat Mandapam in New Delhi, the summit celebrated the theme of ‘Naye India Ki Nayi Raftaar’ (Unlocking Infinite Possibilities for a Digital India).
As a star seller during the Diwali season, EFF4 stood out among lakhs of sellers across India, earning recognition for its outstanding performance and innovation. The summit, designed to empower sellers, recognise the power of artificial intelligence and strengthen Amazon’s commitment to India, provided a vibrant platform for businesses like EFF4 to showcase their achievements.
At this prestigious award, EFF4 was honoured with the coveted “Kitchen Brand Store” trophy, a testament to its commitment to quality and customer satisfaction. In addition to this remarkable achievement, EFF4 was among a select group of sellers rewarded with an exclusive trip to Thailand, recognising their excellence and contribution to the Amazon ecosystem.

The Amazon Smbhav Summit 2024 brought together esteemed dignitaries such as –
• Shri Nitin Jairam Gadkari – Central Minister, Transport and Roadways
• Shri Pralhad Joshi – Central Minister, Consumer Affairs
• Dr. Jitendra Singh – MoS, Public Grievances
Attendees were also inspired by the insights and stories shared by guest speakers, including
• Vineeta Singh – CEO and founder sugar cosmetics, Shark Tank Fame
• Aman Gupta – Co-founder and CMO of boAt Lifestyle.
• Dia Mirza – Famous Bollywood actress
• Rajeev Rastogi – Indian computer scientist
• Kanwaljit Singh – Indian actor
Sports icons such as Sania Mirza, Yuvraj Singh, Rohan Bopanna, and Abhinav Bindra added to the event’s prestige, motivating participants with their stories of perseverance and success.
EFF4’s team found the summit to be an invaluable learning experience, gaining insights into Amazon’s latest tools and services like Hector, Amazon Bazaar, Amazon Shipping, Go Local, Seller Geni, Web-bee, Escape Velocity, and Amazon Global. These updates are set to empower sellers to enhance their operations and deliver superior customer experiences.
A Journey of Resilience and Determination
Reflecting on the summit, EFF4’s CEO expressed gratitude and inspiration: “It was an incredible experience to learn from industry leaders and icons about their journeys. Success doesn’t come easy, but with focus, hard work, and resilience, anything is possible. We are committed to applying these lessons as we continue to innovate and grow.”
About EFF4 and Kitchen Brand Store
Kitchen brand store is a kitchen appliances aggregator with 200+ home and kitchen brands from 2000+ nearest authorized Brand Stores in India. The platform helps customers to choose right product and then get it delivered to their doorstep with full responsibility.
EFF4 is a leading ceiling fan brand from the house of Kitchen Brand Store dedicated to delivering innovative, high-quality products to customers across India. With a mission to enhance everyday living, EFF4 combines functionality with style, making it a trusted name in households nationwide.
For more information about EFF4 and its products, visit www.eff4.in.