Fabindia X GiveIndia: Sustainable Brands Unite To Provide Covid Relief To Struggling Artisan And Craftsmen Communities

Fabindia x GiveIndia is an initiative to provide relief to our country currently grappling with a dire health crisis, Covid-19. As India struggles for access to bare essentials, Fabindia brings forth a collaborative initiative, joining hands with an array of brands: A Tiny Mistake, Bare Necessities® Zero Waste, Swara- Voice of Women, Allthatgrass, Forty Red Bangles, Okhai, Khara Kapas, Rangsutra Crafts, Gaatha: A Tale of Crafts and Suta Bombay; sharing the same core values and keeping the grassroots movements at heart to make a difference.

With the catastrophic second wave of Covid-19 engulfing the country, GiveIndia continues its relief work. Through this campaign, the brands are aiming to raise from INR 50 Lakhs to INR 1 crore, aimed towards supporting artisans in regions such as Odisha, Maharashtra, Gujarat, Uttar Pradesh, Andhra Pradesh and others. The goal of the campaign is to reach and support at least 1500 artisans and craftspersons across the country, helping them and their families through this calamitous pandemic.

Speaking on the same, Group Head: Brand, Community and Digital- Fabindia Group of Companies; Dipali Patwa said – “India’s population needs help, support, awareness but the most urgent need is that of the masks, ppe kits, oxygen cylinders, ration kits. Looking at the incredible work done on the ground by Give India through several of their partners, Fabindia along with our incredible FabFamily community has joined hands to support these efforts on the ground to help stop the spread. Fabindia believes that the power of our loyal community lies in coming together especially at times like these to collectively help through small deeds and actions. We are forever grateful for our community and their support during these difficult times”

Every step counts. This urgent call to action is an attempt and plea urging everyone to come together and do their bit. Together, we can stop the spread.

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