Life isn’t perfect but your swimwear can be…and perfecting the art of uplifting colours, fabrics and cutting-edge silhouettes for the urban customer is Flirtatious. To commemorate 9 years in swimwear fashion, Flirtatious, the brainchild of Aakriti Grover, has launched a brand-new logo. ‘A new decade deserves a fresh new look. The new logo represents and celebrates you. Keeping it minimal, each letter in the logo represents the beauty behind everybody structure irrespective of its size and shape. The diving letter ‘I’ stands for the constant growth and confidence of every individual, the brand has been following for the past 9 years. The new logo is a step forward into a world where your choice to wear what you feel confident in, doesn’t depend on what your body type is.’
“An idea which sparked 9 years ago in a living room, took the shape of a great and beautiful journey. Today, as we embark on a new decade, Flirtatious celebrates its journey with a brand-new logo. The logo represents the brand’s USP which is an amalgamation of inclusive and sustainable designs,” Aakriti Grover, founder, Flirtatious
Flirtatious is distinguished by Aakriti’s optimistic approach to inclusivity and sustainability. Since the label’s inception, it has followed the ‘made-to-measure’ model, where the brand doesn’t use a standard Indian size chart. Also, it truly believes in a slower approach to fashion which is why the brand uses high-quality, yet sustainably sourced materials made from sustainable fibres that have been recycled from a range of post-consumer wastes including plastic. Flirtatious integrates these practices while ensuring that there is no compromise on the look, quality, and functionality of each piece.
Making a stylish seaside statement since 2013, every design bridges the gap between style, comfort, and affordability. From double-layered fabrics which give each piece a snug and controlled fit to giving equal emphasis on design and functionality, Flirtatious truly believes in making its customers feel comfortable, stylish, and in touch with contemporary trends. Over the years, the brand’s in-house team of highly skilled and experienced craftsmen, have offered a range of colours, custom sizes (made to measure), and brief styles. It also offers different coverage options such as high cut, modest coverage, and boy’s legs, catering to the varying comfort levels of the brand’s customers.
A gamechanger in the way swimwear has been perceived to be in the past, Flirtatious as a brand has broken many stereotypes along the way. A garment that was once giggled at or had women feel shy to flaunt it in the open, today is part of every social media post on the internet. Today, Flirtatious’ designs have been spotted on Bollywood stars such as Deepika Padukone, Alia Bhatt, Kiara Advani, Taapsee Pannu, Kriti Sanon, Disha Patani, and Richa Chadha among others.