NOIANT: Made In India, Cruelty-Free Skincare Brand On Rhe Rise

Pioneering in natural, safe, and green products, Noiant is a vegan and cruelty-free skincare brand that has become the new talk of the town. With their undeniable aesthetic appeal and unique ingredient combinations (avocado and liquorice among others), Noiant has become irresistible among skincare enthusiasts.

Investing in the care your skin deserves

“We stand by what we have and use it daily. Quality consciousness has been our main priority,” said Parichay Bansal, Co-founder, Noiant. The two co-founders, Parichay Bansal and Rohan Bhalla, officially launched their new venture – “NOIANT”, in January 2021. The name has been derived from the words: “noyah” translating to “beauty of God” in Arabic + “NT” portraying Natural and Radiant.

After a year and a half of research and development along with sourcing the right fits for positioning, Noiant came live online in April 2021. The product portfolio highlights five single products varying from Dermatologically-tested Foaming Cleanser, Hydrating Face Mist, Dewey Face Juice, Glowing Face Milk to Detoxifying Pink Clay Mask and eleven buckets of combination, all available on the official website www.noiant.in. Noiant considers themselves as the “Natural Skincare Alchemists” who use natural and toxin-free products from our planet to make elixirs of life (magic potions!) that helps nourish our skin, mind, and soul to live a more healthy, mindful, and nature has given loving life. The way it’s meant to be.

The newly launched website is sleek and super easy to use. It allows customers to do hassle-free checkouts and give them interesting reads for the skincare routines that they need to know.

The Skincare Regime of your dreams

“I was so pleasantly surprised, these products work so well and aren’t just all about the looks, the package is seriously adorable. Made a proper routine out of all five products! Loving my skin” reviewed Pallavi Sharma, for the most selling “Beauty of God” Bucket consisting of all five products (Foaming Cleanser, Pink Clay, Face Milk, Face Juice, And Face Mist).

With heavenly fragrances and ingredients, the products provide the full-face regime to perk up the skin. “We have researched and worked hard to bring in the best care for your skin,” said Rohan, Co-founder, Noiant. He also added, “The aim is also to break myths around fragrances in skincare products. Each of our products not only has the most unique, approved, and natural combination but also contains the most refreshing and soothing fragrance.”

Popular Indian Make-up artist and Instagram Influencer Richa Dhir has also shown her inclination towards Noiant and talked about how the brand has become a must in her daily beauty and skincare routine.

Being mindful of the environment

As established, the products are safe and naturally sourced. In addition to that, the packaging is well thought of. All bottles are recyclable and are inclusive of materials such as glass or hard-pet bottles. The packaging and shipments are all made of cardboard boxes. The Co-founders believe it is important to be aware of your environment and changing times. Each step in the right direction is a crucial step.

This is just the beginning

In the eight months of its inception and online presence, Noiant has been able to attract a lot of loyal customer base because of the value it creates. Noiant has also expanded and is now available on other e-commerce channels like Amazon and Flipkart, along with beauty and skincare apps like Glow by Tressmart. Furthermore, this is just the start. Noiant plans to expand to more channels in the future to improve and increase the availability of their product portfolio for all.

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