Poshak Chikan Studio: A genuine Lucknowi Chikankari brand that also educates and empowers.

The Indian Chikankari brand has helped empower the lives of local artisans through employment and by raising customers’ awareness about the authenticity of Lucknowi Chikankari garments.

What has helped keep a few rare brands on top of trends and headlines is the powerful purpose that drives them to where they stand today. These brands and businesses that once were created only to offer something new and distinctive have today gone ahead in becoming trailblazers in their industry, for they work for a bigger picture – they work to make a positive impact in the lives of others through what they offer. Poshak Chikan Studio is one such brand in the Lucknowi Chikankari apparel world, which stands unique for its founders’ vision of offering people authenticity in every piece of cloth with 100% handcrafted Chikankari garments.

Poshak Chikan Studio, apart from making its name prominent for its genuine products from co-ord sets, long kurtis, tops and bottoms, and much more, has also made its name prominent for empowering the lives of the local artisans by giving them meaningful employment, while also educating customers on how to find authentic Lucknowi Chikankari garments. They tapped into the market by dealing with the issues that stood before them, such as machine-made products sold as handmade Chikankari.

Thus, in 2020, founders Sanaullah Siddiqui and Shahnara Siddiqui established Poshak Chikan Studio as a Direct-to-Consumer (D2C) brand, thriving on its USP of creating 100% handcrafted Chikankari apparel. They noticed how the employment of local artisans suffered because of machine-embroidered apparel, and thus, they promised to contribute to the lives of local artisans while staying committed to offering customers genuine Lucknowi Chikankari collections that are handcrafted and priced affordably.

Today, as young founders, Sanaullah Siddiqui and Shahnara Siddiqui envision becoming industry leaders in the next few years, driven by their unwavering commitment to authenticity and transparency with their customers. They are driven to build Poshak into a ₹100 crore brand, setting new standards in the industry while delivering genuine, handcrafted Chikankari and fostering trust with every customer interaction.

Find out more about their products @poshakchikanstudio.

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