Consumer Behaviour
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Business
Mohit Shrotriya: From France’s Luxury Culture to the Making of Orelli Paris
Some of Mohit Shrotriya’s most important business lessons did not come from a boardroom. They came from France. Living and studying across…
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EDUCATION
From Performance Marketing to Brand Building: Why Indian D2C Brands Must Think Beyond Sales
In today’s digital-first economy, success is often measured by numbers—click-through rates, return on ad spend, customer acquisition costs, and monthly…
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