Fabindia Launches “Fabessentials”, A Personal Care Line Steeped In Health, Well-Being And Complete Body Care
Mumbai: Soaked in the goodness of nature, brimming with colourful exotic ingredients and doused in strong captivating fragrances – Fabindia launches its immersive personal care range – Fabessentials. Laden with skincare, haircare, body and bath, aromatherapy and gift sets, Fabessentials is carefully designed and committed to creating pure, sustainable and natural products and carries across the motto ‘Kindness is essential’.
A collection that approbates the mind, body and spirit, the Fabessentials line bolsters personal well-being, invigorating your senses. Augmenting one’s beauty, the products bring forth self-care through easy routines amidst bustling fast-paced lifestyles. To add to this thought, ahead of the Fabessentials launch, Sania Arora Jain, Managing Director of Biome Lifesciences India says, “The idea is to bring health and well-being into universal consciousness and make it affordable ‘luxury’ for day-day use. Recent studies have shown that exposure to hormone-disrupting chemicals such as parabens, phthalates, formaldehyde & GMO have carcinogenic, hormone-disrupting and allergenic effects causing irreparable damage and decreased fertility resulting in birth defects.”
Fabessentials includes Face Washes including vitamin C citrus fruits face wash, neem tulsi moringa face wash and scrub. Cleansers Milk and Toner products carry damask rose water, jasmine tea tree cleansing milk. Face Care products such as aloe vera and cucumber mint face mask and a coffee lavender face scrub, Turmeric Saffron & Marigold Glow Face Pack, Vitamin E Defence Sunscreen SPF 45, Vitamin E Night Cream. Lip Butters such as apricot peach lip butter, coconut cardamom lip butter. Hand Washes and Lotions include coconut hibiscus cocoa butter body lotion, neem narangi hand wash. Body Washes and Lotions include Damascena rose body yoghurt, lavender rosemary hand and body lotion. Body Butters include avocado lychee body butter, turmeric saffron marigold body butter. We also have glycerin bathing bars like a wild rose, orange neroli and lemongrass. Body Sprays such as sea breeze body spray, passionflower body spray. Shampoos include hibiscus coconut milk shampoo, aloe vera avocado shampoo and many more. Some of our Conditioners are apple cider and vinegar conditioner, aloe vera avocado conditioner. Hair Masks consist of banana rice water yoghurt hair masks, silk argan oil Gotu kola hair masks and more to choose from. The Hair Care range carries oils such as organic coconut oil, red onion and argan oil.
In compliance with the California Act, the products in all categories are free of toxins and harmful chemicals and carry multiple certificates and claims providing customers with a high level of confidence and assurance. All products except body sprays are free from 5 harmful chemicals – Parabens, phosphates, formaldehyde, phthalates and GMOs. Ethically sourced and curated with the highest quality standards, all fragrances meet the guidelines of the International Fragrance Association.
Speaking about the launch, Group Head: Brand, Community and Digital- Fabindia Group Of Companies, Dipali Patwa said, “skincare is becoming more natural, more ingredient-driven innovation and far more real and affordable. At Fabindia we recognise the needs of our community and after listening to the feedback and with a few months of deep R&D and product testing, backed with certification comes – Fabessentials by Fabindia because Kindness is Essential. Hair, face and body being the key focus areas with the juxtaposition of natural-based ingredients and affordable price points, we are excited to launch Fabessentials. Elevated packaging that has a beautiful and rich ingredient-based visual narrative to the actual product, its usability, ritual and routine based application makes this an essential part of your everyday life”.
Formulated with natural bioactive compounds, our products are not tested on animals. Staying true to standards, some more product-specific claims are dermatologically tested, made with certified organic ingredients, silicone free, mineral oil-free, volatile alcohol-free and made with edible grade flavour. Drawing inspiration from the intricacies and purity of natural surroundings, the brand uses Forest Stewardship Certified Paper for all packaging.
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