S&N by Shantnu Nikhil, the bridge-to-luxury celebration wear brand by designer duo Shantanu and Nikhil opened its 11th door at the Phoenix Palladium Mall in Mumbai on 28th May 2022. S&N is a natural extension of the designer duo’s Couture Line, with the design ethos especially curated for the go-getters.
A finessed amalgamation of rich Indian heritage and contemporary design, S&N is a brand that has been popularly known for taking pride in being ‘Anti-trend’ and ‘India proud’. The newest Mumbai store carries a modern minimalistic spatial design; a juxtaposition allowing the collection to shine through at its forefront. The interiors of the store are immersed in hues of grey and geometrical motifs inspired by the brand’s signature tape details. The overall design aesthetic of the store has followed a strict dynamism of patterns that can also be found in the silhouettes, easily recognised by loyal customers of the brand.
The collection available at the store is both menswear and womenswear. The brand’s offerings include classic shirts, signature drape-kurtas, Bandhgalas, sherwani’s, waistcoats and a range of accessories. The womenswear offerings include draped skirts, corset tops, saree gowns capturing the very essence of a modern spirit. The varied spectrum of ensembles available from the brand “S&N” empower millennials and Gen Z consumers to play around with their outfits and express themselves via the art of dressing. The S&N store extends the brand’s signature, in pared-down smart designs fit for millennials and Gen Z. The S&N Mumbai store carries a range of silhouettes that are apt solely for millennials in the hustling city. From shirts to Neo-contemporary jackets for men to corset tops, and chic denim dresses for women, each piece of clothing has a promise of heritage and a spark of millennial spunk.
The brand Shantnu & Nikhil continues to soar; the year 2019 saw India’s most prestigious retail conglomerate Aditya Birla Fashion & Retail Limited announce a strategic joint venture with Shantnu & Nikhil. The store launch reflects the ideologies of brand expansion namely S&N being synonymous with harbouring a young and fresh vision for Global Indians.
While speaking about the brand Shantnu & Nikhil said “In the span of two years, this is our 11th door which is to be opened. The store is like a contemporary living embodiment of the S&N design virtue and the man and woman itself, celebrating modernity with its style and silhouettes. The store provides an immersive experience which gives an insight into our brand ethos and the philosophy we advocate for. This state-of-the-art space is curated keeping in mind the experience our Mumbai Brigade will receive at our arena”.
Ensembles from S&N by Shantnu Nikhil are available digitally on www.shantanukhil.com and third-party websites such as Ajio Luxe, Tata Cliq Luxury, Aza Fashions, Ogaan and Collective. For patrons in Dubai and Singapore, the brand is available at Vesimi and Melange respectively. The bridge-to-luxury occasion wear brand is available at the following retail locations DLF Avenue Mall, New Delhi DLF Promenade Mall, New Delhi Pacific Mall, New Delhi Ambience Mall, Gurgaon and now at the Phoenix Palladium Mall, Mumbai.