Makers Of Salman Khan’s ‘Radhe’ Join Hands With Give India Foundation To Support COVID-19 Relief Work
Mumbai: The makers of Salman Khan’s much-awaited film ‘Radhey: Your Most Wanted Bhai’ – Zee Entertainment Enterprises and Salman Khan Films have joined hands with the Get India Foundation to support COVID-19 relief work across the country.
After several celebrities came together to raise funds to deal with the COVID-19 crisis, the makers of the Prabhu Deva-directed film ‘Radhe: Your Most Wanted Bhai’ stepped forward to provide support.
Taking their official Instagram handle, the makers released a statement to announce that they have partnered with the donation platform to support COVID-19 relief operations around the country, including oxygen cylinders, concentrators and ventilators Donations of essential medical equipment are included.
It also said that the revenue from the film would be donated to India, which would directly benefit COVID’s health infrastructure including care centres, isolation centres, oxygen production plants, medical devices and vaccine support.
‘Radhey: Your Most Wanted Bhai’ is also the first Indian film to be released in multi-format. It will be released on ZEE’s pay-per-view service ZEEPlex, which is also based on India’s flagship OTT platform ZEE5 and all major DTH operators. The actor has chosen this hybrid release model in association with his studio partner Zee Studio, which has led to coronavirus cases across the country.
It will also have a theatrical release and will be available in theatres in all Indian states where the theatres are operational as per COVID protocols. A wide international theatrical release targeting 40 countries across all international territories is also being planned. It will be the first Bollywood film to release theatrically in the UK since the lockdown last year.
‘Radhe’ is co-produced by Salman Khan, Sohail Khan, and Atul Agnihotri under the banners Salman Khan Films, in association with Zee Studios, Sohail Khan Productions, and Reel Life Production.
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