Multiplex Association Of India Urges Producers, Studios To Hold Their Films Until Theatres Re-opens
Mumbai: The Multiplex Association of India (MAI) requests the producers, Studio Partners and Artists to hold back the release of their film until the theatres reopen.
The statement came on the verge of rumours that some films like Akshay Kumar’s ‘Laxmmi Bomb’ would opt for digital-to-digital release amidst the lockdown.
“MAI calls for unity, respecting exclusive theatrical window, in appeal outlining steps for revival of Sector”, tweets MAI
“MAI would like to urge all studio partners, producers, artists and content creators to support the cinema exhibition sector, a vital part of the value chain, by holding and releasing their films in the theatres, once they open again.”
“To this end, we urge all studios, producers, artists and other content creators, to kindly respect the exclusive theatrical window, which has been a time-tested industry practice, agreed to by all stakeholders, not just in India, but even globally, for several decades,” the statement from MAI read.
“By supporting each other now, we will return stronger than ever when we are again able to welcome back the many crores of devoted film fans who miss the big screen every bit as much as we do.”
The Association had formerly appealed the landowners of the Multiplexes to forgo rents and Common area Maintenance.
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