Will Act Without Warning If He Repeats This: MP Minister As Sabyasachi Removes Ad

Mumbai: After Sabyasachi Mukherjee withdrew the mangalsutra ad featuring semi-naked models, Madhya Pradesh Home Minister Narottam Mishra on Monday warned of “direct action” if the designer “repeats such a thing”.

Speaking to the media in Bhopal on Monday, Mishra said, “Sabyasachi Mukherjee has withdrawn the objectionable advertisement after my post. If he repeats such a thing, then direct action will be taken, no warning will be given.” He further appealed to him and those like him to not hurt the sentiments of people.

https://twitter.com/drnarottammisra/status/1455055997488140292?s=20

Taking to Twitter on Sunday, Mishra had termed the campaign “highly objectionable and hurtful” and demanded Sabyasachi to withdraw it.

“I have warned earlier as well. I am personally warning designer Sabyasachi Mukherjee and giving him a 24-hour ultimatum. If this objectionable and obscene advertisement is not withdrawn within 24 hours, then a case will be registered against him and legal action will be taken. The police force will be sent for the action,” said Mishra in a video message that he posted on Twitter.

https://twitter.com/drnarottammisra/status/1454692848327016454?s=20

Following the warning, the popular Indian fashion designer on Sunday issued a statement on Instagram on behalf of the firm, saying they were “deeply saddened” that the ad campaign “hurt” a section of society. The label’s ad campaign for the mangalsutra, a traditional necklace worn by married Hindu women, featured intimate portraits of women and men.

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