Sabyasachi Issued Legal Notice For Using Semi-Naked Models For Mangalsutra Ad
Netizens took to social media to criticise the ad campaign and not the collection, saying it is no lingerie collection
Mumbai: Fashion designer Sabyasachi Mukherjee has been issued a legal notice by Advocate Ashutosh Dubey, legal advisor, BJP-Maharashtra Palghar District for using semi-naked models for a Mangalsutra collection advertisement.
The ad was criticised by several social media users as it featured a model in a black bra.
In one of the pictures, there is a female model wearing a black brassiere and small bindi along with the mangalsutra, leaning on a shirtless male model.
The notice says that “semi-naked models” were used for the campaign, which has hurt people’s sentiment.
https://www.instagram.com/p/CVhF-8OPxJY/?utm_source=ig_web_copy_link
Netizens took to social media to criticise the ad campaign and not the collection. They said that it looks like a new lingerie collection.
“I thought Sabyasachi launched his new lingerie collection, no no…that’s a mangalsutra ad. I’m so regressive, I didn’t notice,” wrote a user.
Another user wrote, “No! This is no lingerie or C0nd0m Ad. This is Sabyasachi Mangalsutra Ad. Ultra-Woke #Sabyasachi is so creatively bankrupt that they have to use semi-naked models for a Mangalsutra ad.”
The luxury mangalsutra is made of 18k gold featuring black onyx, pearl and golden beaded chain. It costs Rs 1,65,000.
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