Mumbai: The International Cricket Council (ICC) on Monday named BYJU’S, India’s largest EdTech company as their global partner from 2021 to 2023. The three-year contract will see the duration of all ICJ events at BYJU, including the upcoming ICC Men’s T20 World Cup. ICCWomen’s Cricket World Cup in India and New Zealand.
As a global partner, BYJU will have extensive organizing, broadcasting and digital rights across all ICC events.
In addition to an integrated brand presence at some of the world’s largest sporting events, BYJUS will work with ICC to deepen engagement with fans through the creation of new campaigns.
In August 2019, the company became the official jersey partner of the Indian cricket team.
Manu Sawhney Chief Executive Officer, ICC said: “We are excited to introduce BYJU as one of our global partners and look forward to great innings together. Cricket is a sport where flexibility, perseverance and conviction is an important virtue and partnership. With BYJU, it will allow it to be promoted by both young and old audiences. ”
“BYJU’S has been a strong supporter of cricket in India and we are happy to partner with a strong, young and dynamic Indian brand that is inspiring millions of students to dream big. We hope for a successful convergence of education and sports and through this partnership is expected to reach the hearts and minds of millions of young cricket lovers,” he added.
Byju Raveendran, Founder, and CEO of, BYJU’S said: “We are excited to partner with ICC in championing world cricket. Sports is a big part of life for most Indians and cricket, in particular, holds a very special place in our hearts. It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hopes to inspire the love of learning in every child’s life.”
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